How to Choose Right Domain Name
choose right domain name for your website is as important as choosing a name for your business and calls for plenty of consideration and thought. The domain name you choose represents your identity in the digital world. You should ensure that it fits your business and at the same time has the ease to find as well as promote. The following tips will help you choose the right domain name.
1. Easy for typing in
To succeed in the online space, it is critical that your domain name is easy to type in. If slangs like ‘U’ in place of ‘you’ or ‘xpress’ in place of ‘express', it gets harder for the customer to find you and worse still to remember your URL
2. Sweet and short
Complex and long domain names carry the risk of potential customers misspelling it or mistyping it. Keeping it sweet and short is the safe and easy way.
3. Focus on keywords
Try and get the best keywords for your business into the domain name. For instance, if you are a flower shop, consider something like flowersforyou.com, or lovelyflowers.com. Do a keyword analysis and try to grasp how a potential customer would search for you. This measure helps with a better ranking and enhances traffic.
4. Local flavor
If you have a local business, consider getting your state/city name into the domain name. For instance, Riverdaleplumber.com is easier to find compared to plumberinriverdale.com
5. Hyphens/numbers are best avoided
It is easy to misunderstand numbers and hyphens. Use of hyphens and numbers (because the user does not know if you are using symbols/numerals when they are only hearing your domain name) can complicate things for the user
6.Make it easy to remember
With millions of domain name registrations, a memorable and catchy domain is essential for your survival. Share the chosen domain name with peers, friends, and family to understand how it appeals to different people. If you have thought of a wonderful domain name, register it right away and quickly get your website built before someone else takes away that name.
7. Check availability
There are several services that offer domain name registration. Check with them to see if your chosen name is available.
8. Find an appropriate extension
Domain names need extension like .com, .org, .net etc. These are specific to the type of your business. Therefore, find one that suits your business best. Your primary website can, however, carry multiple domains.
9. Build and protect your brand
Protection of your brand can be achieved by buying different domain name extensions and even misspelled versions of the chosen domain name. This way competitors can be stopped from registering other versions of your domain name. Another advantage is that even customers misspelling your domain name will be redirected to your website.
10. Act Quickly
Domain names sell off at a rapid pace. Because they are relatively inexpensive some smart guys even buy up several domain names in the hope of making some quick bucks.
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